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We believe kids should learn to love veggies without the hidden sugars.

We believe baby food should be flavorful, because no one ever said "I love this bland dish!" We believe in making healthy food FUN. We believe in the science of eating as a learned behavior. We believe kids can learn to love all veggies if they PRACTICE, PRACTICE, PRACTICE! We believe that armed with the right tools, kids have the power to make healthier choices. We believe in training palates. We believe in building the next generation of adventurous eaters.
WE BELIEVE IN OUR FUTURE. ❤️
Saskia
Founder & Real Flavor Officer
PAST LIFE: VP Marketing, NBA 
(as in, basketball)
FAVE VEGGIE: Beets
FAVE FRUIT: Mango
FAVE HERB/SPICE: Garlic
ALWAYS FOUND: Running the mothership!
Virgi
Co-Founder & Cultivator
PAST LIFE Lawyer/Professor, NYU Food Studies Graduate Program
FAVE VEGGIE: Cauliflower
FAVE FRUIT: Blueberries
FAVE HERB/SPICE: Garlic
ALWAYS FOUND: Globetrotting
Nick
Co-Founder & Harvester
PAST LIFE: CIA trained NYC Chef
(as in Culinary Institute of America)
FAVE VEGGIE: Corn
FAVE FRUIT: Mutsu Apple
FAVE HERB/SPICE: Cumin
ALWAYS FOUND: In the kitchen at 1 of his 3 restaurants

Our Advisors

Amy MS, RD, CDN
Resident Nutritionist, Real Nutrition
PAST LIFE: Manager of Legal Recruiting at NY Law Firm
FAVE VEGGIE: Broccoli
FAVE FRUIT: Sumo Orange
FAVE HERB/SPICE: Any pepper (spicy!)
ALWAYS FOUND: At the Farmers Market
Mary, MD
Resident Pediatrician
PAST LIFE: Always a Pediatrician (35+ years!)
FAVE VEGGIE: Broccoli
FAVE FRUIT: Blueberries
FAVE HERB/SPICE: Cinnamon
ALWAYS FOUND: Playing with my granddaughter
Nimali, MD
Pediatric Advisor, Yum Pediatrics
PAST LIFE: Sprinter, triple jumper
FAVE VEGGIE: Brussel sprouts
FAVE FRUIT: Mangosteen
FAVE HERB/SPICE: Cinnamon
ALWAYS FOUND: In the Dr. Yum Project teaching kitchen